As you may know, retweeting is the most effective way of sharing information on twitter. I hope a few basic tips below will come in handy.
Link up but Don’t Use Tiny Urls
Evidence suggests that links are more prevalent in RTs than normal tweets. It means that you should choose your URL shortener carefully. Please note that services like bit.ly, ow.ly and is.gd, are much likelier to get retweeted than older, longer services, such as tiny URL.
Is It Okay to Beg?
The answer may surprise you…Many people assume that pleas, such as “Please Retweet” usually get ignored. They are wrong! Researchers maintain that “Please” and “Retweet” are the third and fourth most retweetable words, preceeded by “Twitter” and “You”. By the way, “Check out” and “New blog post” were Nos. 19 and 20, respectively.
Avoid Idle Chit-chat
Okay, let’s face it: We all occasionally tweet about mundane activities, such as sleeping and watching TV. Unfortunately, these are considered least retweetable.
Use Key Words and Phrases
Try to incorporate some of the words below into your tweets:
You, twitter, please, retweet, new blog post, social, free, media, help, great, follow, how to, top, check out, 10, social media.
Focus on Original Content or Breaking News
Remember, original content is much more popular than the staff we have already read.
Timing
Timing is of the essence. Studies show that certain timings have better RT chances compared to some other timing.
These are some of my suggestions on how to get retweeted.
Feel free to share yours…
If you need any help with your marketing, please email angela@kambarian.com today.
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1. Start Building a Global Brand
You think only the likes of Coca-Cola and American Express deserve significant exposure overseas? With the advent of the internet, smaller companies and entrepreneurs are finding affordable ways to go global.
2. Work on Your Business Plan’s Financials
There is no way you are going to impress potential investors if your numbers do not add up. Therefore, you should learn how to create a reasonable sales forecast, cash flow and expense budget for your start up.
3. Improve Your Website’s Search Engine
It is imperative that you master search engine optimization techniques and attract more traffic to your website. This way you are more likely to increase sales.
4. Find a Mentor
As you know, a mentor is someone with more business experience than you who serves as a trusted confidante over an extended period of time. A true mentoring relationship works in both directions – they learn about new interesting ideas from you, just as you learn timeless wisdom from them.
5. Hire a Web Developer
Bringing in someone to build and maintain your online presence might be a crucial moment in the life of a growing company.
6. Write a Killer Marketing Plan
Start by focusing on these key components: deadlines, expectations, and specific thoughts on implementation.
7. Make Money on Foursquare
Using this geo-location service, your customers can alert their friends, colleagues or family members every time they patronize your business.
8. Discover What Kind of Leader You Are
According to one expert, your answers to a color quiz will indicate what kind of leader you are. A panel of 900 CEOs recently participated in a 60-second online color personality test, and the results were striking.
Dear Business Owner:
As you already know, news media has changed dramatically.
But journalists still want information.
The basic statistics below explain how journalists operate:
According to a well-known media expert, 75% of reporters view blogs as helpful in
providing valuable story ideas, story angles or insights. Almost half of reporters say
they are “lurkers” on social networking sites.
So, what do journalists really want and need from PR?
Some basic suggestions below might come in handy...
Here is the
bottomline: If you are not telling your story, someone’s telling it for
you.
If the media can not locate the information they need from you,
they will find it elsewhere –
and you may not even like what they discover!
So, what are you doing today to feed the media’s hunger for content?
If you need any help with your marketing call (516) 889-8636 today
SEO is a big and important topic. Understanding what potential customers are looking for and applying that insight with a content creation and effective promotion strategy is crucial for optimial search engine visibility.
Some business owners feel overwhelmed...There is so much information coming from a wide variety of sources. There is too much to do, too much to learn and too much to handle….Therefore, I decided to provide a few straightforward tactics that will put you on the right track and help you significantly improve your rankings on search engines.
There are a variety of free keyword tools allowing you to find out what types of words are being used by your prospects, including the Google Keyword Tools, Google’s Trends for Websites, and Microsoft adCenter Labs Keyword Research Tool.
What you need to do next is apply the keyword research you’ve done to your website. Make sure each web page contains unique, descriptive text using relevant and popular keywords. You should include them in your website copy and title tag, and incorporate text links to your web pages from other sites.
The next thing I’d recommend is to tell other sites related to your topic about your business and attract links. Don’t forget that it is your responsibility to create valuable content worth linking to. Be a resource for your industry and create content that would appeal to potential clients or customers, make it easier for them to evaluate and buy your products or services. There is no need to limit the content to text – you can use images, audio or video.
It is essential that you remain consistent in your keyword messaging and branding, so that influentials in your industry associate your brand name with the most important keywords, and end up linking to your resources.
So, the top 3 things to focus on for improved search visibility (in my opinion) are:
Good luck with your endeavors!
If you need any help with your marketing, call (516) 889-8636 today or email angela@kambarian.com
Dear Business Owner:
In this article you will discover a few valuable tips and suggestions on how to create
an impressive social media plan that will pave the way to your marketing success.
Social media is a vast universe of communities, cultures and options. I hope some
of my basic suggestions below will inspire your organization to get engaged with
your clients, prospects and influencers via social media. Feel free to reach out
to me if you have any questions or comments.
1. Picture the Big Opportunity Social Media Presents
I suggest you start your social media plan with some interesting statistics
and pithy quotes, detailing the shift from traditional publishing towards
social media.
For example, you may include nuggets like:
- Twitter has 110 million users and is adding 300,000 a day
- More than half of all people in the U.S. over 12 have set up
a social media profile
- 4 of the top 7 highest-traffic websites, including Facebook,
YouTube, Wikipedia, and Blogger, are social media websites
You may add a couple of quotes from a top social media book, such as
Trust Agents by Chris Brogan and Julien Smith, or
The New Rules of Marketing and PR by David Meerman Scott.
2. Define Social Media
Social media is a user-generated content on the internet.
It’s created with free or inexpensive technology, is easy
to update and can reach a niche audience of millions.
It removes the need for big media and can be interactive
with unfiltered comments from visitors.
3. List Tangible Business Goals
If you don’t have a specific social media plan in place,
it’s very possible that your top management will not take
your presentation seriously. Your job is to explain to them
how social media will contribute to the company’s growth:
- Strengthen relationships with clients or prospects
- Identify new product ideas
- Increase website traffic
- Better understand your buyers, and more
- Generate leads
- Improve sales
Please remember one thing: whichever goals you choose, make sure
they are realistic, attainable and include a measurement plan.
4. Create a Timeline
Don’t expect instant results. It is very unlikely that you will have
a full-fledged social media program running full-swing at the push of a
button. You need a grace period (at least several months) for testing
and experimenting, before you start generating tangible results. You
need time to define your strategy, find your existing community of clients,
prospects or influencers, set up your own blog, build a following, create
interesting content (white papers, videos, podcasts, etc.) You also
need to learn about Technorati, Hootsuite, Bitly, RSS feeds and
other time-saving tools…
5. Set Realistic Expectations
Social media is not a panacea. It is not going to help if your product or
service if it is not up to par. Despite all the hype, there is no guarantee
that it will be a silver bullet. It might require a great deal of time and effort
to build up a loyal following. On top of that, there is a learning curve of the
technology, language, and culture of the various social media sites.
One thing is for sure - social media is constantly evolving. Therefore, some
successful methods can stop working in the future. It means that every
business person should come to terms with the fact that learning is a
continuous and life-long process.
If you need help with your marketing, please call (516) 889-8636
or visit www.kambarian.com
If you are a business owner, I have one simple tip for you – surround yourself with the best people you can find. I guess that’s not the first time you hear it. Nevertheless, very few individuals take full advantage of this powerful technique.
So, here is what you should do. Always look for people who are smarter, better, faster or more successful than you are. Hire them, partner with them, co-market with them, and harness the power of teamwork.
Think it’s hard to find great people and get them to work with you? Let me assure you that it is not as difficult as you may think. All you have to do is ASK. I am not naively suggesting that everyone will agree to do business with you. But if you make your request in a professional and compelling manner, some certainly will. One thing is for sure: You will never find out if you don’t try.
Please visit my website at www.kambarian.com
Let’s face it: Twitter has become a force to be reckoned with.
It is a valuable tool allowing you to gain maximum exposure, build personal and professional relationships, and establish credibility. If you get your content Re-Tweeted on Twitter, you can
significantly boost traffic to your website, which in turn can increase the number of your
followers.
So, how does Re-Tweeting happen? How do you get people to repeat what you have said?
There are 4 ways to spread your content virally on Twitter. Let me show you how…
1. Call to Action
Most Twitter users want their followers to re-tweet their messages. The challenge is to
persuade them to do it. So, how do you get your followers to spread your messages?
All you need to do is ask them to. It is THAT simple.
When your followers Re-Tweet your content, they are more likely to repost your call to action,
lending it their credibility and influence. “Please ReTweet or “Plse RT” is the most common
call to action. You may review a few other calls to action below that frequently appear
in the most re-tweeted tweets:
Believe it or not, there is a window of time during which viral content sharing occurs.
Typically, there is more Re-Tweeting taking place in the beginning of the week,
Monday through Wednesday. And it is less frequent on Thursdays, Fridays or during
the weekend. I suggest that you take advantage of this window of opportunity. Even
time of day can make a difference. Evidence suggests that between 9am and 6pm EST
the amount of Re-tweets sees a sharp increase.
3. Links
According to many social media experts, almost 70% of all Re-Tweets contain a link. It appears
that a link is an important ingredient of most Re-Tweets.
4. Value
It goes without saying that the value of your content is essential. Value comes in a variety of formats.
I am providing a few common and specific examples below:
I hope my suggestions above will help you to enhance your social media campaign
and share your content with as many people as possible. The likelihood of a tweet
being Re-Tweeted increases dramatically each time it is Re-Tweeted.
Just remember one thing: nearly every form of marketing includes some form of
social proof. Most people have a tendency to emulate successful individuals. If
you can, try to get well-known users to share your content and stimulate
further Re-Tweeing.
Good luck with your endeavors!
If you need help with your marketing, please email me at
angela@kambarian.com or visit my website at www.kambarian.com
Are there any legitimate reasons NOT to blog?
Here is what I think…
If your service, product, industry or personal interests do not inspire you
to blog – don’t do it.
Blogging is an opportunity to regularly update information and deliver it to
your audience. You should find the time to post new blog entries at least
once a week. If you don’t have the staff or the desire to maintain a blog
yourself, there is no need for you to set it up. It’s that simple…
Some individuals and business professionals start blogging with a great deal of
enthusiasm, then give up in just a few weeks or even a few days. Why?
Because constantly updating your blog requires an ongoing time commitment.
If you still don’t have a clear vision of how you are going to source or organize
your content, blogging might not be the best tool for marketing your business.
You can probably get almost as much traffic benefit by writing comments on other
influential blogs that serve your target audience. It might not affect your search
engine rankings, but the visibility of such comments can attract the attention of
the readers who might potentially become your clients or customers.
Please visit my website at www.kambarian.com
I assume, most of you would agree that your work impacts your health and longevity.
One recent study suggests that men who do not vent about unfair treatment
at work increase their chance of heart attack or heart disease. Let’s not forget
that people spend up to 8, 10 or 12 hours at work. Some individuals spend more
than that. Therefore, your job can have a greater influence on your well-being than
effective weight loss program. As a matter of fact, the very fact of employment is
tied to your well-being.
Losing a job is bad not only for your finances. It could have a profound psychological affect.
Why? Because as a result of a job loss, you lose ties to other people, you lose structure and
you lose your paycheck. Research in the United States has shown that job insecurity can be
as bad for your longer-term health as a bout of serious illness or actual job loss.
Interestingly, there is plenty of evidence that a person’s socioeconomic status is associated
with differences in longevity. According to US News & World Report, people who are at the
lower end of the socioeconomic spectrum are more likely to smoke, less likely to be physically
active, and less likely to eat healthy foods. Constant stress could also be a key culprit.
Another important factor is how much control employees have over the demands of their jobs.
A combination of pressure and low control can lead to a devastating outcome.
most people cannot afford being too choosy in a troubled economy. However, a positive
work environment is very important. What every individual should do is take their daily
activities and responsibilities at work more seriously, as opposed to writing
them off as “just a job”. Always remember, your health is at stake!
Please visit my website at www.kambarian.com