8 Ways to Use Recycled Content
Most people would agree that valuable and interesting content is dying.
Unfortunately, some business owners deliver material that is good enough
for search engines, but not necessarily inspiring for humans.
Here is what I think: you should create interesting content, get as much mileage
out of it as possible, and find ways to repackage it. Why throw away an ice cream
carton before scooping out every last bit?
So, below I am providing some suggestions on how to repurpose old content
and get the most of it. This way you can reach a larger audience and save
yourself a bunch of work. You know it's worth the effort...
1. Consider article directory sites
This is probably the easiest way to re-use old content. Eventhough sites
like EzineArticles have strict editorial guidelines, they tend to rank high on the
search engines and might give you more online visibility. By the way, eZine has its
own WordPress plugin so you can post directly to the site from WP.
2. Get the most of your company newsletter
Your email newsletter can have a much wider audience than your blog.
Don't miss out on an opportunity to share valuable information with
your readers and position yourself as an expert.
3. Create presentations from articles
Think about it for a second...Have you ever received an offer to speak on issues
that you are an expert on? One of the best ways to prepare for your presentation
is to review your old articles and blog posts. What you have to do next is add some
clever banter throughout, and you are good to go...
4. Create articles from presentations
If you speak at conferences, then you have already spent the time and mental
energy to create a winning presentation that carefully outlines your position
on certain topics. Why not use that as the basis for an article on the same topic?
It's another good way of re-using your content. After all, the work is already done!
5. Capitalize on your interviews
If you are often being interviewed, chances are your whole interview isn't being
used. Why not ask for permission to use the remaining portion on your site and
turn it into a larger article?
6. Transcribe interviews
Were your recently interviewed for a TV show, a podcast, or some other medium?
You may ask for permission to transcribe the interview and place it on your site.
This will help you add new content and take advantage of keyword opportunities.
7. Tie it all together in an eBook
What's a better way to establish yourself as an authority on a topic you
have written about. You have already done the work; now you just
have to rename posts "chapters". We are starting to see a lot more
of this lately.
8. Create audio content
People like podcasts. They like the freedom of being able to take valuable
content with them. They want to listen to that radio show while they are
on the road or burning calories at they gym. So, why not deliver your
RSS feed or articles the same way? You may use a program like Audacity
to record and publish them to the Web, so that the users can subscribe to
them via iTunes.
As you can see, there are many different ways of re-using your content
and capitalizing on it. This strategy can help you attract a whole
new audience and take your business to the next level.
By the way, what are some ways YOU repurpose your content?
Feel free to share your ideas with me...
If you need any help with your marketing, please email
angela@kambarian.com or call (516) 889-8636 today.
Unfortunately, some business owners deliver material that is good enough
for search engines, but not necessarily inspiring for humans.
Here is what I think: you should create interesting content, get as much mileage
out of it as possible, and find ways to repackage it. Why throw away an ice cream
carton before scooping out every last bit?
So, below I am providing some suggestions on how to repurpose old content
and get the most of it. This way you can reach a larger audience and save
yourself a bunch of work. You know it's worth the effort...
1. Consider article directory sites
This is probably the easiest way to re-use old content. Eventhough sites
like EzineArticles have strict editorial guidelines, they tend to rank high on the
search engines and might give you more online visibility. By the way, eZine has its
own WordPress plugin so you can post directly to the site from WP.
2. Get the most of your company newsletter
Your email newsletter can have a much wider audience than your blog.
Don't miss out on an opportunity to share valuable information with
your readers and position yourself as an expert.
3. Create presentations from articles
Think about it for a second...Have you ever received an offer to speak on issues
that you are an expert on? One of the best ways to prepare for your presentation
is to review your old articles and blog posts. What you have to do next is add some
clever banter throughout, and you are good to go...
4. Create articles from presentations
If you speak at conferences, then you have already spent the time and mental
energy to create a winning presentation that carefully outlines your position
on certain topics. Why not use that as the basis for an article on the same topic?
It's another good way of re-using your content. After all, the work is already done!
5. Capitalize on your interviews
If you are often being interviewed, chances are your whole interview isn't being
used. Why not ask for permission to use the remaining portion on your site and
turn it into a larger article?
6. Transcribe interviews
Were your recently interviewed for a TV show, a podcast, or some other medium?
You may ask for permission to transcribe the interview and place it on your site.
This will help you add new content and take advantage of keyword opportunities.
7. Tie it all together in an eBook
What's a better way to establish yourself as an authority on a topic you
have written about. You have already done the work; now you just
have to rename posts "chapters". We are starting to see a lot more
of this lately.
8. Create audio content
People like podcasts. They like the freedom of being able to take valuable
content with them. They want to listen to that radio show while they are
on the road or burning calories at they gym. So, why not deliver your
RSS feed or articles the same way? You may use a program like Audacity
to record and publish them to the Web, so that the users can subscribe to
them via iTunes.
As you can see, there are many different ways of re-using your content
and capitalizing on it. This strategy can help you attract a whole
new audience and take your business to the next level.
By the way, what are some ways YOU repurpose your content?
Feel free to share your ideas with me...
If you need any help with your marketing, please email
angela@kambarian.com or call (516) 889-8636 today.
Angela,
You also provide terrific insight and proactive ideas towards public relations initiatives. Keep up the good work on the entries. Gary Cucchi
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Thank you for your uplifting comments, Gary!
I hope all is well with you and I hope you are staying
cool in this weather. Keep in touch!
Angela Kambarian
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This article is informative – with a lot of updated neat information.I like your site theme Where did you download the layout?
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Thank you for your feedback! By the way, I quickly visited your website. I liked it...
Have you ever considered posting some informative content for your visitors?
I mean...some valuable tips or suggestions, pertaining to your area of expertise?
Regards,
Angela Kambarian
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