360 Degree Marketing? What Does That Mean?

Angela Kambarian - Marketing Consultant Email: angela@kambarian.com Phone: (516) 889-8636

Angela Kambarian - Marketing Consultant & Copywriter (516) 889-8636: 360 Degree Marketing? What Does That Mean?

360 Degree Marketing? What Does That Mean?

Dear Business Owner:

As you know, there are millions of businesses and individuals out there trying to attract the attention of YOUR prospects and customers. Sounds intimidating, doesn't it? Here is the solution: 360 degree marketing. What does it mean? Let me explain...

This type of marketing communicates with your prospects and customers from all directions, and for a long period of time. It's unintrusive and inexpensive - even when you utilize a wide variety of marketing strategies. How is that
possible? It's possible more now than ever before, due to the staggering power of the Internet.

Unfortunately, most business owners select a wimpy arsenal of marketing
weapons. They think that if they spend enough, they will be able to cover
all the bases. Today, there are more bases than ever and if you are not
attending to most of them, you are letting opportunities pass you by at
lightning speed. What a shame

The reason to employ 360 degree marketing is because most prospects
are in the market for what you sell only a small fraction of the time. So, if
you are not talking to them at that time, someone else will...With less than
360 degree marketing, your chances of connecting with your target audience
at that fleeting moment are cut down dramatically.

Savvy marketers employ 360 degree marketing by combining low-tech with
high-tech strategies and blending high-touch with high-care. They are
always available to their customers and prospects via Website, email
address, answering machine, snail mail address, phone, etc. In addition,
they are actively involved in their communities, connecting with prospects
face-to-face in non-business settings. They also participate in forums,
chatrooms, host online conferences, run contests, and are frequently
mentioned in online news reports. As new opportunities emerge, smart
businesspeople seize and test them, making sure their goals encompass
all 360 degrees of marketing.

Long story short - if you combine all this weaponry on a continuing basis,
rather than in spurts, you dramatically increase your chances of getting
ahead of the competition and achieving financial success.

Good luck with all your marketing endeavors!

If you need help with your marketing or copywriting projects,
please visit www.kambarian.com for more information.

Posted by Angela Kambarian at 2/3/2011 5:52 PM