Avoid These Mistakes When Pitching a Journalist
Dear Visitor:
When it comes to publicity, there are a few biggest mistakes to watch out for...
Here they are:
1. Misspelling the name of a journalist or a publication
2. Making false claims
3. Not knowing what a journalist considers relevant
or newsworthy
4. Failing to learn as much as you can about the reader of a publication
5. Not knowing what the journalist covers
6. Pitching off topic
In addition, one of the biggest mistakes PR people make when pitching
is trying to drum up news about their client. It's better to put your
client IN the news, than to make the news about them. What you should
do is tell the journalist how your client can be a part of the news happening
in the world or be an expert commentator.
If you need any help with your marketing or copywriting projects, please
visit www.kambarian.com
When it comes to publicity, there are a few biggest mistakes to watch out for...
Here they are:
1. Misspelling the name of a journalist or a publication2. Making false claims
3. Not knowing what a journalist considers relevant
or newsworthy
4. Failing to learn as much as you can about the reader of a publication
5. Not knowing what the journalist covers
6. Pitching off topic
In addition, one of the biggest mistakes PR people make when pitching
is trying to drum up news about their client. It's better to put your
client IN the news, than to make the news about them. What you should
do is tell the journalist how your client can be a part of the news happening
in the world or be an expert commentator.
If you need any help with your marketing or copywriting projects, please
visit www.kambarian.com
Posted by Angela Kambarian at 2/15/2011 7:28 PM 
Categories: Public Relations
Tags: Publicity Public Relations
Categories: Public Relations
Tags: Publicity Public Relations
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Thank you for your feedback. I am glad you liked the article.
Stay tuned for more...
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