Dear Visitor:

As you may know, direct mail isn't working as well as it used to...Why? Simply because most newsletter publishers cannot figure out  how to acquire new online subscribers and make a profit.

To increase your chances of success, I would like to provide a few common reasons why newsletter ideas and promotions do not generate a desirable
outcome and do not increase revenues.

1. Lack of a "Big Idea"

These days, there is no shortage of information covering every industry, topic and issue. Therefore, your newsletter should establish its place in the market and provide a clear "reason for being" - a reason why it should exist and why people would want to buy it. You need to clearly identify your unique selling proposition (USP), your audience, all the benefits you offer, etc. If your USP is weak - let me assure you that no
amount of promotion is going to work - no matter how strong.

2. High dispensability

Today's subscriber is constantly being bombarded with information, coming
from a wide variety of sources. They tend to be less loyal and may end up
unsubscribing from your correspondence. Here is what I suggest you do
to make your newsletter indispensable:

- list the URLs of websites where readers can go and get additional information
on your topic;

- don't just give facts; present actionable ideas and suggestions, list valuable
resources that can meet subscriber needs (i.e. mini-directories of vendors).

3. Soft editorial

Hard news publications are inherently less dispensable than "how-to" newsletters.
Instead of providing general information or good tips, why don't you present
coherent strategies and proven techniques for solving SPECIFIC problems.
Don't forget about case histories or success stories that might have an impact.

4. Insufficient ROI (return on investment)

If you can prove to the readers that your professional advice will help them
save or make money, your chances of a sale or renewal are greatly increased.

5. Bad fit

You may have a clear promise or big idea, but what if it's not something your
reader cares about?

Long story short - there is a glut of information competing for the reader's time and
attention. With the "free information"culture, created by the Internet, you have to offer extraordinary value to your subscribers. That means major benefits, time savings,
rapid ROI, valuable ideas, analysis, or information they cannot easily get elsewhere.
In addition, it should be delivered in a digestible and convenient format.

If you need any assistance with your marketing or copywriting projects,
please email: angela@kambarian.com or call (516) 889-8636