How to Make Your Business Irresistible to the Media
Dear business professional:
Some people think that getting a mainstream media outlet to pay
attention to their business is a huge challenge. Of course,
there is no guarantee for media coverage, even if you DO
have something interesting or newsworthy to say...
So, why do some businesses get press and others don't?
Believe it or not, it is not your qualifications, your knowledge or
your abilities that matter the most. It's your approach that can
make all the difference in the world. Therefore, I decided to
share a few foolproof suggestions below that will help
you attract more media attention or even make the
mainstream media unable to resist you.
Here you go...
- Connect on Twitter, LinkedIn, Facebook or in real life more
that six months in advance of pitching a reporter.
- Compliment a reporter on a recent story he/she did.
They will be grateful for that...
- Introduce yourself to reporters at big public or chamber of
commerce events.
-Leave a comment at the end of the online version of a
story a reporter did, which you genuinely liked.
-Write a positive blogpost on your blog, highlighting
one of their stories.
-Sign up on helpareporter.com. This way you will be getting
a few emails a day, listing reporters who are looking for
specific experts. Jump on those that fall within your expertise.
-Start browsing smaller publications with more targeted
readerships.
-Listen to AM radio stations, especially on weekdays or Saturdays.
Try to befriend one of the regular show hosts.
-Start building long-lasting professional relationships with reporters.
Offer occasional suggestions or story angles you think
might make great follow-up stories. Keep in mind that reporters
always need follow-up story ideas.
-Point reporters to blog posts you genuinely think they would be
interested in.
-Treat journalists with utmost respect. You can set yourself
apart just by being friendly. It's simple as that.
I hope some of my tips above will enable you to gain more
media exposure, get the word out faster, and position
yourself as a leader in your industry. This may eventually
lead to increased visibility, improved revenues and bigger
professional and financial success.
If you need any help with your marketing or copywriting
projects, please visit www.kambarian.com,
email: angela@kambarian.com or call (516) 889-8636
Some people think that getting a mainstream media outlet to pay
attention to their business is a huge challenge. Of course,
there is no guarantee for media coverage, even if you DO
have something interesting or newsworthy to say...
So, why do some businesses get press and others don't?
Believe it or not, it is not your qualifications, your knowledge or
your abilities that matter the most. It's your approach that can
make all the difference in the world. Therefore, I decided to
share a few foolproof suggestions below that will help
you attract more media attention or even make the
mainstream media unable to resist you.
Here you go...
- Connect on Twitter, LinkedIn, Facebook or in real life more
that six months in advance of pitching a reporter.
- Compliment a reporter on a recent story he/she did.
They will be grateful for that...
- Introduce yourself to reporters at big public or chamber of
commerce events.
-Leave a comment at the end of the online version of a
story a reporter did, which you genuinely liked.
-Write a positive blogpost on your blog, highlighting
one of their stories.
-Sign up on helpareporter.com. This way you will be getting
a few emails a day, listing reporters who are looking for
specific experts. Jump on those that fall within your expertise.
-Start browsing smaller publications with more targeted
readerships.
-Listen to AM radio stations, especially on weekdays or Saturdays.
Try to befriend one of the regular show hosts.
-Start building long-lasting professional relationships with reporters.
Offer occasional suggestions or story angles you think
might make great follow-up stories. Keep in mind that reporters
always need follow-up story ideas.
-Point reporters to blog posts you genuinely think they would be
interested in.
-Treat journalists with utmost respect. You can set yourself
apart just by being friendly. It's simple as that.
I hope some of my tips above will enable you to gain more
media exposure, get the word out faster, and position
yourself as a leader in your industry. This may eventually
lead to increased visibility, improved revenues and bigger
professional and financial success.
If you need any help with your marketing or copywriting
projects, please visit www.kambarian.com,
email: angela@kambarian.com or call (516) 889-8636
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