5 Things Many PR Firms Won't Tell You

Angela Kambarian - Marketing Consultant Email: angela@kambarian.com Phone: (516) 889-8636

Angela Kambarian - Marketing Consultant & Copywriter (516) 889-8636: 5 Things Many PR Firms Won't Tell You

5 Things Many PR Firms Won't Tell You

Dear Visitor:

If you are planning on embarking on a PR campaign, you may benefit from a few simple suggestions below and channel your efforts in the right direction.

Here are a few important things PR firms won't reveal to their prospects, when trying to get a new business. That's something I want you and your team to keep in mind...

1. You may be better off spending your budget on another form of communication

It could be direct marketing, advertising or any other strategy that is more
appropriate for your line of business. Believe it or not, PR is not always
the best solution.

2. What you want the PR firm to do is not what you really need

You should look for PR professionals who will take the initiative, provide consulting,
offer creative ideas, and help you develop effective results-driven strategies - not
just do as they are told. After all, aren't you paying for expertise?

3. Your expectations for PR are a bit too high

Most business professionals assume that their company is news or buzz-worthy,
which is not always the case. It is very hard to be objective, and it is not unusual
to hear a prospective client say: "We want to be in the Wall Street Journal" or
"We know we deserve to be on Today Show".
It is quite possible for a small company or a start-up to reach that kind of goal,
but NOT probable. Your PR firm should manage your expectations and reveal
from the start that there is no guarantee for publicity. Simple as that... Massive,
nationwide exposure may be unlikely for some companies. PR professionals should
explain it to their prospects BEFORE they sign a contract - not after...

4. You don't have the budget to "move the needle"

In every business transaction, there is a minimum amount of money you need to
spend in order to generate good results. Rather than say that your budget is
inadequate, some PR firms will take what they can (as long as you can pay), until
you realize they are not giving you the results you need. Some clients will assume
that it's the agency's fault and their inability to deliver, as opposed to their own lack
of resources.

5. Prepare to spend time with your PR representative

One thing is for sure: Your company has to spend time and effort working with the
PR firm to achieve lasting success. The agency will not be able to do their job if you
do not make yourself available for interviews or do not get back to the agency on time,
to address media questions.

So, I hope you will heed my advice above and do the right thing.
Good luck with your endeavors!

If you are ready to grow your business and need help with your marketing,
PR or copywriting projects, please email angela@kambarian.com,
call (516) 889-8636 or visit www.kambarian.com today.

Posted by Angela Kambarian at 8/31/2011 11:32 AM